The impact campaign for Awakening – The Fight for Israel’s Democracy will focus on helping audiences recognize and resist the global slide toward authoritarianism. Drawing lessons from Israel’s current crisis, the campaign will encourage viewers to identify similar warning signs in their own countries and take action before it’s too late. By connecting Israel’s experience to broader democratic backsliding, the campaign aims to inspire civic engagement, empower citizens, and strengthen international solidarity for liberal democracy.

The documentary itself reveals how Israel’s government adopted the playbook of leaders like Viktor Orbán and other Western populists who gradually dismantled democratic institutions. It shows the process step by step: from judicial overhaul to attacks on media and civil society and contrasts this with the extraordinary response of ordinary citizens who organized the largest protest movement in Israel’s history.

Through intimate portraits of activists, volunteers, and community leaders, Awakening captures a historic transformation from protest to solidarity, from resistance to renewal. The film and its campaign together will serve as a wake-up call for democracies worldwide, reminding audiences that democracy erodes gradually, then suddenly — and that defending it requires active participation, empathy, and courage.

Aligned with SDGs 10, 11, and 16, Awakening uses storytelling as a tool for civic awareness and collective resilience, urging viewers to move from spectatorship to citizenship.