The impact campaign for Generation One and a Half aimed to spark public dialogue about immigration, identity, and inclusion through the lens of the million Jews who immigrated from the former Soviet Union to Israel in the 1990s. Now adults, this “generation one and a half” reflects on belonging, discrimination, and the compromises of assimilation, experiences that mirror the challenges of new migrant communities worldwide.

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The campaign used the series as a platform for community engagement, educational initiatives, and policy dialogue, amplifying immigrant voices and promoting empathy toward cultural diversity.  

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Aligned with SDGs 10 (Reduced Inequalities), 11 (Sustainable Communities), and 16 (Peace, Justice & Strong Institutions), the campaign promotes social inclusion, equality, and cultural understanding across generations and borders.