The project aims to position the series as both a cultural event and a catalyst for social change. The accompanying impact campaign is being designed to harness the power of storytelling to create measurable transformation in education, public discourse, and community resilience.
The vision behind Tlusim is rooted in the idea of reclaiming our story — taking back the narrative of Ethiopian Jewry Aliya from the governing story and reframing it as it was historically. The campaign wants to give back and celebrate resilience, faith, and cultural pride.
Our goals focus on three key areas:
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Educational impact – This is our story to tell, no one else's. Advocate for the integration of Ethiopian Jewish history, heritage, and cultural contribution into Israel’s school curricula, alongside mandatory teacher training in anti-racism and diversity. We know that a budget exists to promote these issues but it gets lost in the bureaucracy.
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Community empowerment – Foster intergenerational dialogue and collective healing within the Ethiopian-Israeli community through screenings, workshops, and cultural programs that strengthen identity and belonging.
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Public discourse and policy change – Influence societal attitudes and institutional behavior by promoting inclusive narratives and supporting the full implementation of anti-racism policies such as the 2016 Palmor Report.
Through collaboration with educators, policymakers, NGOs, and community leaders, Tlusim will transform the personal into the collective — bridging generations and voices long kept apart. Its success will be measured not only by visibility and reach but by concrete changes: inclusion of Ethiopian heritage in textbooks, new educational programs, and a tangible shift in public perception toward a more just and diverse Israel.
Aligned with the United Nations Sustainable Development Goals (SDGs), Tlusim contributes directly to:
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SDG 4: Quality Education – Promoting inclusive and culturally representative education.
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SDG 10: Reduced Inequalities – Addressing systemic racism and ensuring equal opportunities.
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SDG 16: Peace, Justice and Strong Institutions – Encouraging institutional accountability and anti-discrimination measures.
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SDG 17: Partnerships for the Goals – Building cross-sector collaboration for social impact.
The series should become an act of restoration — a collective effort to reclaim our story, reshape the national narrative, and turn art into a vehicle for empathy, education, and enduring change.